A LITERATURE REVIEW ON CUSTOMER CITIZENSHIP BEHAVIOR

The impact of organizational citizenship behavior on the customer-oriented in sport facilities

The purpose of this study was to survey the impact of organizational citizenship behavior on the customer-oriented in sport facilities in Shahrekord. The research method was descriptive, correlational that the survey was carried out. The study population included all employees of public and private sports facilities were Shahrekord. Measuring instruments included OCB questionnaire Paul and Mngv...

Review on Prediction of Churn Customer Behavior

Citizenship, technology and learning – a review of recent literature

Customer Lifetime Value Models: A literature Survey

Abstract Customer Lifetime Value (CLV) is known as an important concept in marketing and management of organizations to increase the captured profitability. Total value that a customer produces during his/her lifetime is named customer lifetime value. The generated value can be calculated through different methods. Each method considers different parameters. Due to the industry, firm, business...

A review on managers’ emotional intelligence and citizenship behavior in today’s workplace: Bridging a challenges and contribution

Research on managers' emotional intelligence and citizenship behavior in today's workplace outlined the importance of the manager and employees' challenges, contribution and how to solve it. The aim of this paper is to determine the managers’ proficiency using ability model (emotional intelligence) that benefits for manager to be responsive towards employees while expressing the information for...